In Their Eras Era – How Small Businesses are Prepping for Sold-Out Taylor Swift Shows in Their Cities

After a bitter battle with Ticketmaster, pop star Taylor Swift’s “Eras” tour kicked off on March 17th in Glendale Arizona. Swift performed to a staggering 70,000 fans at the city’s State Farm Stadium. And local small businesses saw the effects of the weekend-long tourism boon.