After a bitter battle with Ticketmaster, pop star Taylor Swift’s “Eras” tour kicked off on March 17th in Glendale Arizona. Swift performed to a staggering 70,000 fans at the city’s State Farm Stadium. And local small businesses saw the effects of the weekend-long tourism boon.

This week, our founder (and fearless leader) Dana Dowdell is in the hot seat. A self-proclaimed HR fanatic, she’s been pushing boundaries in the Human Resources field for over 12 years.

When it comes to an HR skill set, the focus is often placed on compliance over technical skills. But in today’s digital world, HR professionals should now be looking to develop something new.

Technical communication. This includes things like online content, marketing, and new ways of recruiting. All are supported by how well your teams are communicating with their people.

Today we are talking about why HR professionals everywhere should be honing this skill set, and encouraging their leaders to do the same.